Best Email Marketing Software, Services & Platforms

Email marketing these days is the most powerful online marketing technique in terms of (ROI) return on investment, and it gives an ROI of $42 to each $1 expense. Email marketing is effortless to handle. It enables you to build a serial connection with your consumers plus provides you full custody.

Having a profitable email marketing approach requires getting the most reliable email marketing software that helps you manage your content, campaigns, and subscribers.

We experimented with the numerous email marketing software on the market and estimated price, functionality, ease of use, and more to furnish you with the best opportunities depending on what you desire.

The Best Email Marketing Software of 2021

Mailchimp

It is the biggest email marketing software provider globally because they provide a permanently free services plan for email marketing. Mailchimp has the peculiarities that best email marketing software providers need without being overly complex or difficult to use. Companies can schedule campaigns and generate reports that comprise unsubscribe rates, click-through rates, open rates, and more.

Features

• Permanently free plan (upto 2,000 contacts approximately)
• Easy to create and personalize campaigns.
• Integrates with numerous software programs.
• Get imminent insights regarding your connections so you can customize your marketing.
• Tailor-made content segments inside your emails with compelling content.
• A/B testing to identify high-converting messages.
• Landing page and website builder.

Constant Contact

Constant Contact is among the most important and rapidly expanding email marketing services globally. Additionally, it is the most beginner-friendly and convenient email marketing service. Because of their drag-and-drop email builder, anybody can produce unique emails that seem good without any knowledge related to coding. Constant Contact features hundreds of modern and mobile-optimized templates to attract and convert customers. Get real-time analytics, reporting and specialties like events, coupons, and polls.

Features

• A quick email editor to create professional and artistically charming emails.
• Smart eCommerce tool and results, comprising automated and apportioned emails.
• Website and landing page builder.
• Social marketing for tracking performance, posting ads, and scheduling content 

Sendinblue

Sendinblue is a multipurpose platform incorporating various business communications types, containing SMS, CRM, Facebook, Email, Chat, and more. It is the best email marketing software that uses ML and Artificial Intelligence to deliver emails at the most desirable time to inflate engagement.

The admin can see real-time information with important reports that provide metrics like click-through rates, heat maps, open rates and deliverability. It provides a free email marketing strategy with countless contacts. You can send up to 300 emails per day with the free plan, but all the emails include their branding.

Features

• A shared inbox so you never miss a record of your client’s email history.
• Upto 60 email templates.
• Built-in CRM.
• Built-in Chat and SMS.
• Facebook Ads for lead generation.

MailerLite

MailerLite is an excellent choice for someone who requires particular email marketing services. MailerLite covers the basics you want for profitable email marketing like automation, UI, pop-ups, surveys and the landing pages for each one are fairly straightforward. It also integrates with lots of marketing tools and eCommerce platforms.

Features

• 24/7 customer support via email and chat.
• A robust and comfortable to use landing page builder
• Ecommerce integrations with the top platforms
• Email surveys
• Template Gallery
• Marvelous email deliverability

Drip

Drip is the most reliable and  best email marketing software for eCommerce businesses because of its complex workflows linked with superior list division. It is a robust industry email marketing software for bloggers, eCommerce, and digital marketers. 

Drip’s email marketing services allows consistent integration for all modern website builders, including Shopify, Magento and WooCommerce. By utilizing eCommerce CRM data to produce customized marketing, partition your email list based on any criteria like history, clicks, email opens, or purchases.

Features

• Ecommerce CRM allows you to learn more about your shoppers to build customized email marketing campaigns.
• It provides an ease to communicate with your clients from SMS to email to social and beyond.
• SMS automation to attract buyers.
• Segmentation and reporting on email campaigns.

HubSpot

The king of marketing automation, Hubspot is the most integrated email marketing package on the market. It is easy to manage, and it enables you to customize your calls-to-action, images, layout and transform your content and colors according to your brand. 

People either use one of their ready-made email templates or start from scratch while creating an email. These templates enable you to add images, text, dividers, buttons, and all various sorts of layouts and assets. 

Features

• Full-featured CRM
• Automated sequences
• Mobile optimization
• Personal calendar to schedule appointments
• Gmail extensions to track email sends and automate outreach
• Form builders
• Inbound lead, email, and ad analytics
• Phone and email support