5 Reasons Why People Don’t Trust Your Landing Page

One of the primary obstacles to selling online is trust. If you gain your audience’s confidence, you have a greater chance of making sales, and when it comes to effective landing page creation, the goal is to position yourself as a trusted resource and not a stranger. 

Remember – You have less than 10 seconds to convince a first-time website visitor to give you their information so that they become a lead. There are numerous ways, and we have defined why people don’t trust your landing page and how to overcome its flaws.

A Weak or unrealistic Headline

Your headline is one of your first impressions. It requires to be attention-grabbing, clear and displays the purpose of your web page. Headlines take just a few seconds to tweak and can boost conversions by approximately 10%. There are some essential tips that you should follow in your home page or landing page headlines:

• Be specific
• Be succinct
• Focus on one thing that your prospects believe to be highly desirable (that you provide)
• Quickly reflect the expectations of the visitor

If the average person arrives on your page, whether organically or by social media, he doesn’t know much about you; therefore, you should probably use your brand name and services in the headline and describe what you do. Similarly, If you can promise a great result of some kind, use the word “promise” because explicit is good.

Additionally, avoid making unrealistic claims which you cannot fulfil.

Poor Grammar and Spelling

Another supreme important elements to building trust is to use accurate spelling and grammar in the content of your web page. You don’t have to become an expert in the English language to sell products online, but you don’t want grammar mistakes to become a barrier to trust. Good grammar and correct spelling are essential for your credibility as a person and in business. 

You should pay attention to detail.

Do your best to write correctly. Every word, phrase, and sentence is essential. Take some time to proofread your landing pages to avoid spelling and grammatical error before releasing them to the world.

Lack of Security or seal of trust

A secure Website is just as important as trust, especially among eCommerce websites or websites where personal information (e.g., bank accounts, social security numbers, etc.) is shared. 

Security and social symbols can boost good landing pages credibility, which includes:

• Money-back guarantee.
• Privacy Policy.
• Trust marks like Reviews and awards, Marquee clients, Media mentions, Trade associations etc.

An absence of these social symbols and security features on a landing page can lower your conversions. Having these words adds credibility to your page and brand and helps put a customer’s mind to rest about doing business with you.

No/Few contact us information on your landing page.

Your visitors should know how they can contact you. Show your telephone number, email address and live chat on your landing page, informing them you’re there if they require any help.

Showing your contact information on the landing page offers two significant benefits.

Firstly, it indicates to your visitors that you are genuine.

Secondly, it also assists people who don’t want to proceed with online transactions.

So, if you want to build trust on your website, don’t skip including contact information.

Lack of Social Proof

Social proof is an essential element of establishing honesty that most internet marketing specialists require. With social proof, you don’t necessitate to clarify that your product truly delivers results.

When you step inside a store or restaurant, you immediately notice a feeling for its reputation and ambience. But, when you’re in front of a computer, it’s hard to tell how good an online marketplace is.

Nearly 63% of buyers indicate they are more inclined to buy from an online store with product ratings and reviews. In contrast, most people are very wary of online marketing. So, even if you have the best, most honest and straight from the shoulder site on the web, you still need to convince people to trust you before they’ll be willing to convert.

There are numerous ways to gather social proof and some of them are by:

• Asking past customers to provide testimonials.
• Invite friends or colleagues to try your commodity or service for free in trade for a fair review.
• Seek out an audience online that is willing to provide feedback.